Privacy Policy
This policy explains how the Development Solutions UK team at dentsu ("dentsu", "we", "us") handles personal data in connection with Volumes and this website. It supplements the dentsu Privacy Notice, which applies to dentsu generally. Where the two differ for Volumes, this policy applies.
About Volumes
Volumes is an internal tool used by dentsu employees to retrieve historical search volume data for lists of keywords. It uses the Google Ads API (Keyword Planner historical metrics). Access is limited to authorised dentsu staff through dentsu's Okta single sign-on. It is not offered to the public or to clients directly.
Information Volumes handles
| Data | Source | Purpose |
|---|---|---|
| Work identity (name, work email) from dentsu's Okta account | Okta, when an employee signs in | To confirm the user is authorised to use the tool |
| Keyword lists and chosen country | Entered by the employee | To request search volume metrics |
| Keyword metrics (historical monthly search volume and calculated changes) | Google Ads API | To produce the results file the employee downloads |
| Technical and operational logs (e.g. errors, request status) | Generated by the application | To operate, secure and troubleshoot the service |
Volumes does not collect data from members of the public, and it does not access any end user's or client's Google Ads account, campaigns or audience data.
How we use the Google Ads API
Volumes sends keywords entered by employees to the Google Ads API from dentsu's own Google Ads account and receives keyword research metrics in return. We use that information only to provide the results file to the employee who requested it, and not for advertising, profiling, or resale. Volumes' use and transfer of information received from Google APIs adheres to the Google API Services User Data Policy, including the Limited Use requirements.
Sharing
We do not sell personal data and do not share Volumes data with third parties for their own purposes. Keywords are transmitted to Google to obtain metrics. Data may be processed by our cloud hosting provider (Google Cloud Platform) and identity provider (Okta) acting on our instructions, and may be disclosed where required by law.
Storage and retention
Volumes does not maintain a user database. The most recent results file is held temporarily on the application server so it can be downloaded, and is replaced the next time results are generated or when the server instance restarts. Operational logs are retained only as long as needed for security and troubleshooting. Users may keep their downloaded files under dentsu's internal data retention policies.
Security
Volumes is protected by single sign-on, transmitted over encrypted connections (HTTPS) and hosted on Google Cloud Platform. Access is restricted to authorised staff.
Your rights and contact
Volumes users are dentsu employees, whose personal data is also covered by dentsu's people privacy notice. You may exercise the rights described below, including access, correction and erasure, by contacting DPO@dentsu.com.
General dentsu privacy information
The following summarises dentsu's global Privacy Notice, which is the authoritative text. See dentsu.com/our-policies/privacy-notices for the full notice including country-specific sections.
Personal data we may collect
Data you provide (such as contact details, job title, and preferences), data collected automatically when you use our websites (such as pages visited and technical device information), and data from third parties such as business contacts' employers or analytics providers. We do not intentionally collect sensitive personal data or seek data about children.
How we use personal data
To operate our services and websites, respond to enquiries, manage business relationships, keep our systems secure, improve our services, comply with legal obligations, and defend legal claims. Depending on your location, we rely on legitimate interests, consent, contract, or legal obligation.
How long we keep personal data
For as long as needed for the relevant service and to meet legal obligations, after which it is securely deleted or anonymised.
How we secure personal data
We use organisational and technical safeguards against unauthorised access, loss, alteration or destruction, and require service providers to maintain similar protections.
Information sharing and disclosure
Access is limited to what is necessary. Data may be shared with employees, service providers under confidentiality obligations, other dentsu group companies, successors in a business transfer, and regulators or law enforcement where legally required. Transfers outside your market are made only where adequate protection is in place.
Your rights
Depending on your location, you may have the right to access, correct, erase, restrict, or port your personal data, to object to certain processing, and to withdraw consent at any time. You may also complain to your local data protection authority. We will verify your identity and respond within the legally required timeframes.
Use of artificial intelligence
dentsu may use AI tools in some business operations, with contractual safeguards for third-party suppliers and human review of decisions with significant effects. Volumes does not use AI to make decisions about individuals.
Third-party websites and integrations
Third-party tools and links, including Google and Okta, operate under their own privacy practices, which are not covered by this policy. See Google's Privacy Policy.
Updates
We may update this policy; the "last updated" date at the top shows the latest revision.
Contact us
Data Protection Officer, dentsu International
Regent's Place, 10 Triton Street, London, NW1 3BF, United Kingdom
DPO@dentsu.com